Top 5 Beauty Retail Apps on iOS in Portugal Q1 2024

In Q1 2024, SEPHORA - Maquillage, Parfum showed a significant upward trend in weekly downloads. Starting at 1.3K downloads in the week of February 19, the app peaked at approximately 23.9K in the week of March 4. Weekly active users also saw a notable increase, beginning with 990 in mid-February and reaching around 24.8K by early March.

Another app from Sephora, Sephora - Maquilhagem e Perfum, experienced a decline in weekly downloads over the quarter. Downloads started at 3.4K in early January and dropped to just 14 by mid-March, indicating a significant decrease in user acquisition over time.

Douglas – Perfumes e Cosmética maintained a relatively stable download rate throughout the quarter. Weekly downloads fluctuated between 285 and 444, suggesting a consistent user interest.

The performance of LOOKFANTASTIC: Beauty & Makeup also remained steady in terms of downloads and active users. Weekly downloads hovered around the 200-300 mark, while active users stayed consistent, ranging from 1.2K to 1.1K during the quarter.

BEAUTY BAY saw a slight increase in downloads towards the end of the quarter. Starting with 248 downloads in early January, the app reached its peak of 261 downloads in the final week of March. Active users showed a similar trend, beginning at 819 and increasing to 966 by the end of the quarter.

These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.